A Brilliant Way to Buy a Diamond

Hi there,

I’m Jonathan Goldberg, the founder & CEO of Kimberfire – a better way to buy engagement rings, diamonds and fine jewelry in Toronto, Canada. I thought I’d start off our blog with introductions to myself and to Kimberfire. Please check back often for future posts catered to both men and women on diamonds, engagement rings, diamond jewelry, marriage proposals, personal style and more! Who knows what we’ll come up with.

Diamonds and high-end diamond jewelry are my passion. I am an internationally trained diamond grader with experience working in a diamond-cutting factory in the Middle East, in diamond sector business development in the busy diamond-trading centre of Antwerp and in the wholesale diamond trade in North America. Yes, I actually sat for hours each day cutting diamonds from rough stones into the polished diamonds we’re accustomed to seeing in jewelry – it was an awesome way to learn all about them!

As a break (at times fun and at times not so fun) between all that luxury goods sector experience and founding Kimberfire, I went back to school for my MBA (fun) and spent 3 years at one of the large Canadian banks as an investment banker (had its moments!).

While in banking, my friends who were getting engaged would always ask me about the best place to buy a diamond engagement ring. Should they buy online? Should they go to one of the many retail stores? A common phrase I heard was, “I don’t want to spend thousands of dollars at ‘X’ on a ring online without seeing it, but I don’t want to pay the prices being asked by ‘Y’ and ‘Z’ locally.”

I would always agree with them – as no two diamonds are alike! I have manufactured diamonds with my own two hands and I will not buy one without thoroughly inspecting it in person first. Diamonds come with many different types of inclusions and quality of material, even within the same clarity grade. The diamond that I approve of in person is the one I want to take home with me to give to my loved one.

Friends, and friends of friends, were thrilled when I navigated my relationships with diamond manufacturers and suppliers to source their perfect diamond – at the most competitive prices. They were ecstatic that I was able to find diamonds at the lowest prices possible (those typically only seen online) while also providing the opportunity for them to see their diamond in person alongside someone they trust, the same way they would be able to at only the highest-end stores. These were the fundamentals that shaped Kimberfire.

Kimberlite is the rock in the earth where diamonds are found. Fire is the scintillation and brilliance of our hand-picked diamonds. ‘Kimberfire’ is not only a new word for diamond, but also a new and brilliant way to buy one.

I look forward to meeting you and to building a relationship that will last through many of life’s memorable moments to come!

All the best,

Jonathan